Advertising across platforms:
Sky Sports-traditional methods:
Billboards
Magazines-FourFourTwo
Commercial breaks inbetween similar sport shows so that interest trageting is enabled so that a maximal advetising is ocurred.
Radio adverts
Sky Sports-digital methods:
Social media-Snapchat has exclusive videos and has participation in it like votes and polls that can be conducted. Instagram also gives an option for a debate in the ‘comment section’ this increases audience participation and thus generates a relationship between viewer and programme.
Internet websites-Interest targeting.
Q)Explain how both methods work together to succesfully promote the media product.
A)The concurent use of traditional methods and contempoary allows a substantial level of advetising as it allows all types of people to be portrayed, for example the use of digital methods like social media allows a younger sector to be addressed and furthermore this inclusion of viewer interaction allows a med ia product to have a strong relationship between viewer and product, thus allowing a greater interest in the payment of Sky Sports. On the other hand, traditional methods like billboards allow it to be portrayed to a mass audience, this under-the-line techniques allows a mass audience to be portrayed effectively. Both working concurently allow all aspects of society to be addressed this increasing the globalisation and commercialistation of Sky Sports and therefore a grearer input of revenue is inevitable.
Advertising:
Primary research:
Research you do yourself
Secondary research:
Research that others have conducted
Qualitative data:
Data in opinions, often have to be open questions
Qualitative data:
Data measured on numerical values
Circulation:
How many buy the product
Readership:
How many people read the media product
Market possibilities:
Opportunities for a company to expand
Conversion tracking:
A measurement based upon how succesful and advertisement is
Viral marketing:
Utilisation of digital resources in order to promote products
Guerilla:
Marketing focused on low cost
Theories:
Passive audience theory:
Audience have limited resistance to media messages (believe it)
Cultivation theory:
Repetition viewing could lead it to becoming a norm for someone
Moral panic theory:
A public concern to a media product
Active audience theory:
Cant blame media for acts like violence that have occurred
Censorship:
Keeping material from an audience
Classification:
Decisions made about suitibility of media texts for a particular age range
Regulatory Bodies:
BBFC:
British Board Film Classification
Decide film age viewership.
BARB:
British Audience Research Board
Get viewing figure for channels shows etc.
Done via a 5300 sample of households, or use of a machine device to input what your watching and when.
RAJAR:
Radio Joint Audience Research
Gets viewership or radio channels.
OFCOM:
Office of communications
Content across the UK.
PEGI:
Pan European Game Information
Regulates video game legislation.
Demographics:
Identifying groups of people.
Psychographics:
Profiling audience based on attitudes/beliefs.
Geodemographics:
Profiling audience based upon where they live.
NRS social grades:
Method of classifying demographics based upon occupation/income (A-E)
Usage and gratifications theory:
The reason why people buy products.
Escapism:
Use of media products to get away from reality.
Surveillance:
Use of media product for informative purpose.
Personal relationship:
Observe media products for social talking points.
Personal identity:
Use of media product to shape your own identity.
Technical convergence:
The tendency for different technological systems to evolve towards performing similar tasks.
EG: A print newspaper evolving onto a digital website.
Streaming:
Way of which media products are consumed online.
Simulcasting:
When a media product is broadcasted both online and via traditional methods.
EG: Sports on TV and Radio.
Ownerships:
Conglomerates:
The larger company that owns smaller companies.
EG: Disney owning Marvel and Pixar.
Subsidiaries:
A company made up of subsidiaries is a smaller company owned by a conglomerate but still have there own right to operate.
Oligopoly:
A small number of companies controlling a large section of the market.
Cross-media conglomerates:
A company that produce more than one type of media product.
EG: Warner Bros
Commercial company:
Company that have a goal to make money.
Public service broadcaster:
A non-profit company.
EG: BBC as they are funded via Tv licence.
Has a purpose to educate and entertain.
Vertical integration:
When a company controls all aspects of production, distribution and consumption of product.
Horizontal integration:
When a company uses subsidiaries to cross promote a brand across different platforms.
Harrison Cable-Media 