Discuss the reasons for each contents inclusion:
I will ensure that I include a variety of content from my productions of The Bully (2019) and Lucozade Energy (2020), this will allow me to portray a strong notion of consistency throughout my media creations. All files used consist of the MPEG-4, this is a compression of audio and visual data, crafted for the suitability of uploading the sites like YouTube.
Firstly, the first 15 seconds of the screenplay consist of 1st person shots, this allows me to demonstrate my ability to include the viewer into a production. I believe by including these shots it will facilitate in a showreel purpose of positively demonstrating my ability to include the audience. Secondly, using content from my 2019 The Bully film, I will use a high-angle shot, this demonstrates my ability to portray a notion of power towards a protagonist, using a high-angle shot it portrays the focus character a weak and powerless, as a result of this it will allow me to demonstrate this notion towards people of higher power like employees.
Plan the creation of the personal media profile:
Showreel:
The primary target audience for my showreel is people with a psychographic of enjoying video production, this is essential as the purpose of a showreel is to present your production work towards someone with intent to impress them. This permits for job applications within a video production sector due to this psychographic of my showreel. James is a 45 year old director a Digital Productions. He is single living in a semi-detached house in Stratford. He would describe himself as white British descent and follows Labour values. He works 5 days a week and during his weekends he has a season ticket at his local team West Ham United.
The secondary target audience consist of someone within a younger demographic, from a mainstream views, enjoying dramatic films and enjoys exercising, this allows them to be appealed to my showreels content of The Bully (2019) and Lucozade Energy (2020). Katie is a 20 year old digital media productions student at Cardiff University, she originally lives in Bristol but mainly stays in her dorms at Cardiff University. She has a part time job for 2 days a week, at her local Card Factory. She has a boyfriend and often spends free time going to the cinema. In addition, she is part of the Universities film club, occurring once a week for 3 hours.
CV:
My primary target audience of this will be towards someone of an older and formal notion, this is due to the purpose of a CV is to portray your experiences towards an employee. Mark is a 40 year old man from Brighton. He works within the HR sector at a major company, Tesco’s, he is manger of recruitment as one of his roles. He follows conservative’s views and has a wife and two children. During his spare time he enjoys going for long walks on the local seaside and downs.
The secondary target audience will be of people of a psychographic of enjoying video productions, this is due to the cross-media convergence with a CV to external websites like LinkedIn. Sarah is 24 years old, she lives in Croydon. Currently she is a apprentice at a digital productions company in central London. She enjoys spending her free time building up her personal media profiles in the form of getting content to use on her showreels/CV.
Social media:
My primary target audience for this personal media profile consist of someone who follows a formal notion of work, this is due to the formal nature of the application of a job via LinkedIn. John, a 55 year old manger at a production agency lives in Manchester. He follows conservative’s views and often includes himself in local politics. He enjoys spending his free time with his wife and young grandchildren.
The secondary target audience consist of someone who enjoys browsing the internet for viewership of personal media profiles. Rebecca is a 29 year old, post graduate of Manchester University. She enjoys socialising with her friends and going to the gym regularly. During her free time from her temporary job at Asda she enjoys facilitating her student time by keeping up to date with fellow personal media profiles on a variety of sites like YouTube, LinkedIn and Twitter.
Harrison Cable-Media 