Activity 4

Discuss the legal and ethical requirements for the repurposed content: 

OFCOM:
OFCOM is the office of communications, their role is to regulate radio, television, postal, telecoms and mobile services. Therefore for my repurposed visual content in my showreel I need to ensure that the clips I use in the showreel follow OFCOM rules and regulations. The impact of not abiding by these regulations are potential fines, of removal of my personal media profile.  

Copyright:
This is the exclusive rights given to the creator of a stated product, within the designated time frame in the copyright contract. This legal requirement is directly impacting my personal media profile this is due to the creation of my showreel, I used non-diegetic music over the visual shots, I followed copyrights rules by ensuring I didn’t use copyrighted music. This impact of this is that I will be able to confidently upload my personal media profile onto digital websites like YouTube, increasing the viewership of my brand image.  

Libel Slander Defamation:
Libel is a written published class statement that cause harm to someone. Slander is the notion of verbally bad mouthing someone without evidence, causing damage to someone. Defamation is the act of damaging a good reputation of someone this is done via slander or libel. These legal requirements strongly correlate to my showreel personal media profile this is in the essence of ensuring that in the repurposed content I am using I am not intentionally damaging someone’s else’s image. The impact of not abiding by these rules is legal action from court, prosecution, fines and in extreme cases conviction.  

ASA:
The advertising standards authority regulate the advertisement sector. Therefore, I need to ensure I abide by there rules and regulations when using my repurposed content, this can array from many sources in the notion of use of copyrighted content in my showreel or portraying an unethical notion in my personal media profiles.  

IPSO: 
The independent press standards organisation regulate magazine and newspaper content. A common regulation broken is the slander and libel acts, as a result of this I need to ensure in all personal media profiles I create that I do not cause harm to someone’s image. This could be done in social media websites that I publish damaging content towards someone.  

Plagiarism:
This is the act of taking someone else’s work and claiming at your own. This can directly impact all repurposed content and personal media profiles. For example in my CV I need to ensure I do not I’m use any information that isn’t mine, this would lead to an unethical wrong judgment on you due to use of others work. Another act could be the material used in my showreel, I cannot be using someone else’s work to falsely boost my personal image.  

Cyber bullying:
Cyber bullying is the use of digital communication to bully and cause harm to someone. This links to my personal media profile as carrying out this nasty act would lead to a poor personal media image, therefore my personal image would be hindered. This closely links to my social media accounts, including LinkedIn and Twitter this is due to the digital notion of them.  

Brand mention:
These are online references towards a brand or product, this links strongly to my social media personal media profiles, I need to ensure that unethical brands are not referencing themselves on my profiles. The impact of this is that it can hinder my personal image due to viewers believing that I condone these unethical products.  

Internet hacking:
This is the intention to exploit someone digital personal information, this impacts my social media profiles like LinkedIn and Twitter due to potential breaches of information. LinkedIn are notorious for their mild approach to hackers therefore my confidential information could be at risk. Potential impacts of this exploit is others using this illegally gathered information as there own (plagiarism).  

Data protection:
This is the way of which we safeguard confidential information, again this strongly links to my social media personal media profiles due to the accessibility to hackers to anonymously breach your data. The impact of a potential breach is that I could lose access to my work posted on these profiles, therefore I will have no evidence to portray to the public and employers.  

Justify your choice of content and the repurposed format:
Firstly, starting with the CV content, this uses cross media convergence in synergy with the file type with my social media profiles. This is in the notion of using a word processed CV, as a result we can compress this into many files, I will use JPEG as it allows me to store it externally on websites like LinkedIn and cloud storage that doesn’t require WiFi to access it. This format is most suited to my primary target audience as it allows me to take this personal media profile to a employer and portray this to them in a variety of ways. With a digitally accessed form of CV will facilitate with the notion of adaption, for example a CV’s purpose is to show your experience of work, therefore with these new experiences/qualifications I gain I can input this into the word processed document, this will as a result update the externally sourced CV on cloud storage and LinkedIn.  

The showreels repurposed content as stayed in P2 and P4 will include 1st person shots, this is vastly suitable for inclusion in my personal media profile, this is due to it portraying a hard technique in inclusion of viewers. My situating a shot in the perspective of a known protagonist for the viewer we enable ourself to influence the viewer in the production, as a result by demonstrating this in a showreel it will facilitate in my personal profile. However there are limitations with this format of a MPEG-4 showreel, firstly adaption is harder to execute, this is due to the notion of updating this showreel will require a new save as a result of this the external sources that the showreel was uploaded on for example YouTube will now have to delete the dated showreel and now the new one. The impact of this is that it is harder to include your progression throughout you media production career. Furthermore another limitation on this showreel is the format, commonly uploaded on the mass mainstream broadcasting site, YouTube requires a MPEG-4 format, therefore comprising this showreel into this format will restrict it from saving/uploading it to other sources like cloud storage or social media sites.  

The repurposed content used on social media personal media profiles allows me to combine both the CV and showreels repurposed content. This is due to the community based notion on social media sites like LinkedIn. The content used in this will consist of my CV, external links to my showreel and picture on my profile of previous work I have done like assessments and pre-production documents. This allows me to strongly focus my personal media profile towards the desired audience, members of the digital production sector. The benefit of using this format is that it easily allows for adaption, with the use of ‘my profile’ features where you can constantly adapt your information consisting of age, occupation, contact details and more.