ISP 20:
Diegetic sounds are sounds that can be heard during the production of the film, for example dialogue.
Non-diegetic sounds consist of sounds that are added during the post-production period, for example sound effects.
1)Dialogue, music, sound effects, narrator.
2)Diegetic sounds of dialogue, heavy breathing and footsteps as the characters run out of the building.
3)Non-diegetic sounds of internal thoughts that get outputted by a narrator, sound effects for example closing of doors and pressing of buttons.
1) In Star Wars the director, Chris Columbus told head of sound effects, Eddie Joseph, that he didn’t want the inclusion of futuristic sounds in the film. In scenes of high intensity fighting a predominant notion of non-diegetic sounds is carried throughout, this consists of the swinging of lightsabres or the shooting of electronic bullets from opposing robots. This clearly connotes non-diegetic sounds as this would be instituted by Eddie Jones when editing the film, and cant be heard by actors like Harrison Ford when the production of the film is carried out. This use of these sounds generate this meaning of action, from the simultaneous sounds gun fire generate this fast paced rhythm, synergising onto the viewers, making the film in these scenes more intense.
However, in other scenes that include one-on-one speaking would have a driving force of clear diegetic sounds, this would predominately consist of dialogue, these scenes are a necessity in films as the use of them generate ideologies and create a storyline that viewers can follow. When filming the scenes, as well as doing actions like walking or opening doors the actors would be speaking simultaneously, this means that the sounds are diegetic as they can be heard during production phases of the film. I believe the use of diegetic sounds create a more empowering notion of inclusion, as the use of sounds that the viewers now are natural and said during production times create a higher meaning to the viewers, it can make them feel like they are there and experiencing it. However, diegetic sounds can be deemed as tedious due to the notion that it doesn’t grip the viewer with load noises that are abnormal from dialogue.
ISP 21:
ISP 22:
The company responsible for the distribution of Pride to the USA is CBS films, this production and distribution company mainly focus their distribution towards American citizens, this is why Pride implemented CBS Films as the distribution company for America. Furthermore, CBS Films has distributed many highly established films for example The Women In Black, this gives it an established prowess and thus increasing the confidence in the publics ideologies of how good the film, Pride, will be.
However, Pride has a boundless amount of distribution companies, depending on the country it is being distributed to, for the UK it is Pathe, they have been the distributor of many household names films, for example 127 Hours this gives it a large essence of credibility and reliability in the public in wanting to watch the film, Pride.
ISP 23:
Class notes:
Demographics-Identifying groups of people.
Psychographics-Identifying audience based on attitudes.
Geodemograhpics-Profile of audience based upon location
ISP 24:
McDonalds advert:
James, a teenager aged 18, enjoys socialising frequently with his friends, he’s involved in a football team and thrives upon seeing his friends weekly for football games. He’s currently a member of a college and also has a Saturday job in McColl’s where he works to gain money for social events that him and his mates go on.
Gala Bingo advert:
Jane, a retired school teachers, is aged 63, she enjoys the company of others but due to her age she cant participate in social events as much as she used to, she loves socialising and now has to do it digitally. She lives in a small town situated in the outskirts of Summerset. She would describe herself as a white, female descendant, in the category C1, when she used to work as a teacher. She carries political views of Labour party as she believes that equality should be ensured in all work placement.
Barclays 2018 life-skills advert:
Franklin, a teenager aged 18 would identify as a black UK citizen, his occupation is an apprenticeship at a builders firm. He used to be involved in gangs and drug dealing but now is striving to better his life, studying hard in his exams, and looking to process through the ranks of his work firm.
Fairy 2018 advert:
Sarah, a mother of 3, is aged 43 and would state she is a stay at home mum and a white British female. She enjoys socialising with her Nursery friends, and regularly goes out for meals and to watch something at the cinema. Her previous occupation was a restaurant waiter, until her eldest daughter was born where she became a full time mother for her.
Nike advert:
Mani, a 16 year old living in Barking, London, would identify of a black British descendant. He studies a Barking College and is involved in there football and basketball academy. He loves playing sports with his friends in the court that situates in the streets of his house.
Alton Towers advert:
Lucy, is a young teenager aged 13, she loves spending time with her family and especially her younger brother. She lives in the town of Bournemouth and would identify as a white British female. Her occupancy is at her high school and does not have a part-time job.
Aviva advert:
Stuart, a 40 year old farther from Kent would identify as a white British male. His occupancy is working a delivery driver for a food supplies company, he thrives upon spending time with his children and wife, watching his boy play football and going on family outings every once in a while to places like Thorpe Park.
Emirates advert:
Chris, a 48 year old from Liverpool, works as a kitchen fitter. He loves working long and hard hours to then afford a holiday and many family outings throughout the year. He identifies as a white British male in the C2 social class grading. He has a conservative party views as he believes in the future education system to be improved for his children.
What are the issues with audience profiling?
The first issue with audience profiling is that stereotypes of media products often change as society norms develop, this means that a companies audience profile may be completely irrelevant due to the outdated stereotypes. This would result in a media product that has been aimed at this ideology of a person could be completely false, all marketing, distribution and production of the product could be based upon false stereotypes. A readjust of the product would then have to be implemented, causing excessive costs that are unnecessary.
Some peoples ethical views upon audience profiling is deemed to be unacceptable, firstly they believe the use of audience data infiltration is used to then gain a audience profile, the see this as data infiltration, making people feel at unease knowing that your data (search bar searches, lifestyle) is being monitored constantly, this gives some people a sense of non privacy. Secondly, stereotypes that get generated from this data consumption can have detrimental effects upon society, due to a certain sector of media products aiming a product at a certain audience type this can result in a development of stereotypes and societal norms, that these values become normal, due to the repetition of these inaccurate stereotypes lead to people believing they are correct. For example, sports adverts like Nike and Adidas predominately aim there adverts at the audience profile of a teenage male, this has lead to excessive stereotypes that women don’t do sport, we know this isn’t correct and this just highlights the level that these false audience profiling can have upon society.
ISP 25:
Imaginary entity audience member:
My imaginary entity is a student aged 17, they are currently at there first year in College and is concurrently on the Physical Education A-Level course. In addition, studying Digital Media and Statistics, although his favourite lesson is PE because he loves leaning about all aspects of sport and the environment of others that similarly love sport. Furthermore, he has a driving passion for football and has been involved in sports teams from a very young age, representing school teams and also playing at a high regional level; all of his friendship groups revolve around football and they thrive on debating current sporting events. Due to him not having a job and being in full-time education he would subsequently fit into the demographic of E. Furthermore, the psychographics of this male is staying fit and active, he loves hanging around others who love sports and staying healthy and thus believing in the notion that the government in taking in trying to ensure the development of child health and fitness, subsequently this makes his political views situated in the Conservative party as his likes the rules and regulations that they are imputing. Lastly, he lives in a busy town called Chichester he loves it there as there is many parks and football pitches to play football on and also the fitness accessibility is high.
ISP 26:
The Nike London Advert in 2018 adopted contemporary advertising techniques, using modern platforms like social media and YouTube to promote their product. This allows Nike to appropriately target their product at the right audience, teenagers who spend more time on the internet.
There was a viral marketing campaign, this was taken place on the Nike London social media account this allowed all people that the product is targeted at to see this advert, thus increase recognition within the London and UK community and therefore more sales for Nike.
There is a synergistic notion within this advert and with Nike as a whole, this is because the Nike London advert doesn’t just promote towards teenagers in the UK but it also represents the whole brand.
For Nike celebrity endorsement is instrumental, role models like Cristiano Ronaldo, allow Nike reputation to increase vastly this is because all these elite athletes using these Nike products institute a notion that enforce upon the public that this brand is the most elite and necessary.
ISP 27:
The Dark Knight-The pencil scene:
The Dark Knight was made in 2008 with the director as Christopher Nolan.
Main actors consisted of Christian Bale as Batman and Heath Ledger as the Joker.
The controversy was the notorious ‘pencil scene’. This scene included the Joker confronting t#his binary oppositions of his rivals, as one of the bodyguards confronted the Joker to force him to leave the room, the Joker suddenly and violently slams his head through a upright pencil piercing through his eye. No actual footage was shown of the pencil inserting in the eye but it stopped nano-seconds before it was inserted.
The public reactions of this controversial scene consisted of a vast amount of complaints that it received stating that the 12A BBFC rating was completely wrong due to the violent scene in the film. A flood of complaints came towards the production team of The Dark Knight and also the BBFC, however they remained unchanged and kept the BBFC rating at 12A.
BBFC received 364 complaints from concerning parents on what they have allowed their children to watch. The response from the BBFC stated the facts that meant that no actual footage of blood or the pencil being inserted was apparent this means that 12A was an appropriate rating but the impression of this violent act was always imminent.
My own perosnal view is that the 12A rating was to low, the though of any child at any age being able to watch this film in accompany of an adult baffles me, although no actual footage is shown it is still an extremely violent scene that shouldn’t be able to be shown to young people. The passive audience theory suggest that the easily influenced people of society (younger people) can be influenced by media messages therefore this violent act could suggest to a younger viewer that these acts of violence are deemed acceptable.
Harrison Cable-Media 